Turkeys are ugly, but GOOD FOR YOU.

We snuck ads into workout playlists, that sounded like workout songs, about our protein-rich meat.
It got on the news and won a lot of awards. Spotify now uses this campaign as a ‘global best practise’ case study.
It’s one of the first times Spotify allowed long form ads (they’d just said no to Nike).
But the real win was an opportunity to sing ‘steamy crease’ in an ad.

I wrote and sang all the songs and We Love Jam brought them to life.
Melissa Hawkett MADE INCREDIBLE art.

THEY GOT ON THE NEWS.