IT’S NOT A HOLIDAY, IT’S A PATRIOTIC MISSION.

How do you ask a nation in the midst of lockdown, uncertain economic times and a general foul mood to get excited about planning domestic holidays? Easy. You ask Australia’s most loveable rogue Hamish Blake to rebrand holidays as ‘patriotic missions’.

Buggering off to the beach, a rooftop bar or winery? Eating a pie on the beach? It’s bloody noble, that’s what that is.

It’s not for you, that’s for Australia.

This campaign won a bronze Effie.

HIT THE CITY…FOR AUSTRALIA!

PLAN A HOLIDAY…FOR AUSTRALIA!

What do you do when the country goes into lockdown right before your shoot? You rewrite it to be shot entirely over Zoom, as a holiday planning session.

THE BEST GIFT SHOP IN THE WORLD (Christmas OOH campaign)

AUSTRALIA’S FAVOURITE COUPLE GENERATED $4.2M IN PR FROM THE FIRST SPOT ALONE.