There's watching the World Cup, and then there’s experiencing the world with American Express.

For Amex's 2026 World Cup campaign, we created contextual spots for France, Spain, Mexico and England that aired when their teams were playing. We won the World Cup without sponsoring it — our Hero :30 was the #1 financial-services ad of the tournament, driving 63× more engagement than the median World Cup spot and finishing #23 out of 1,248 ads overall.

Neha Guria I got to see a chunk of the world. Shooting by day, editing at night and composing with Mosaic in the early early morning. Sleep is for the weak.

To promote American Express's partnership with RESY, we also filmed a dining spot for the Williamsburg restaurant, LiIlia, featuring Chef Missy Robbins.